XO Khloé Anamorphic Billboards

To celebrate the debut of Khloé Kardashian’s first fragrance, XO Khloé, I led the development of a series of large-scale anamorphic billboards designed for curved LED displays. This project required a custom 3D pipeline to calculate precise projection mappings, ensuring a seamless "forced perspective" effect that brought the bottle to life in three-dimensional space. Working in direct creative alignment with Khloé Kardashian and her team, I managed the process from initial concept to final render – adapting the creative for diverse screen geometries in Los Angeles and New York – to deliver a high-impact visual experience.

Creative Co-lead: Katie Cassato
Design Support: Natasha Hertle & Benjamin Gehlen

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