Tasked with elevating the visual presence of Ariana Grande’s fragrance lineup for Luxe Brands, I spearheaded a strategic transition from traditional photography to a full 3D production pipeline. By developing photorealistic renders for the entire collection, I delivered a series of artworks that capture the distinct character of each scent. Beyond the initial campaign, I built a comprehensive library of versatile 3D bottle assets, providing the brand with a flexible foundation ready to be adapted for any platform or future campaign.