For the 2022 cross-country tour, we wanted to expand the presence of the iconic Coca-Cola Christmas truck by giving it a physical narrative. We designed a series of three life-sized, interactive snow globes that functioned like pages from a giant pop-up book, telling the story of Delivering Magic across Canada. The experience followed the journey itself – from the initial "stocking" of the truck by local bottlers to a scenic mountain pass, and finally, a localized "hometown arrival" moment. By using these detailed, human-scale vignettes, we gave visitors a way to step into the story and interact with the brand on a personal level, providing a quiet, tactile contrast to the massive spectacle of the truck itself.